Discovery
Meetings with our Strategic and Creative teams to determine objectives and goals for your digital advertising campaigns.
Tagging and Attribution
We make sure accounts are setup using industry best practices. We complete tagging and attribution so we can track and optimize campaigns.
Reporting
From automated reports to detail analysis, we deliver the metrics that prove the effectiveness of digital ads.
Media Planning
Our Ad Specialists take the time to communicate keywords, budgets, 1st and 3rd-party audiences, flight dates, frequency settings and campaign structure with you.
audience Targeting
Whether you need remarketing, third-party data integrations, or aggressive competitive conquesting, we help you understand your audience and the data available to use in campaigns.
Optimizations
No "set it and forget it" here at Powerserve! We are in campaigns daily, ensuring spend and performance match your expectations.
cross-platform strategy
At Powerserve, we know that some client require a Cross-Platform digital marketing strategy. With unique access to platforms like Google's Display Video 360, and over 20 years experience in Google AdWords, we know the right combination of advertising to drive traffic and convert for your business. We have extensive experience with both B2B and B2C clients - from eCommerce to Connected TV, Powerserve has done it.
Creative and Ad Copy Process
Our Creative Team works in concert with our Strategic Team to build custom, dynamic ads that balance speed and design to achieve our client's goals. We consider demographics, location, buyer or marketing funnel stage and purchase intent when designing ads or ad copy for our clients.